THE WALKERS
Easy, High-Quality Nutrition
Shows Pupford’s freeze-dried food (close-ups, probe lens). Busy parents see a quick, no-mess solution they can trust.
Faster, Calmer Training
Charlie behaves well (sits, shakes, stays calm), addressing fear of puppy biting or kids accidentally hurting the dog.
Less Overwhelm
Simple feeding and clear progress in training reduce chaos for families who thought a second dog would be easier.
Holistic, Trusted Brand
Emphasizes Pupford’s real ingredients. Parents seeking premium, holistic products see a brand they can rely on.
Better Food = Better Behavior
Final message links nutrition to a calmer, more trainable pup—ideal for time-strapped parents.
SHOT 1 EXT. ANIMAL SHELTER – DAY Family walks out with their new dog, Charlie.
SHOT 2 INT. ANIMAL SHELTER – DAY One kid kneels and pets Charlie.
SHOT 3 INT. CAR – DAY Charlie sits on a kid’s lap on the ride home.
SHOT 4 EXT. HOUSE – DAY Family arrives home with Charlie.
SHOT 5 EXT. HOUSE – DAY A wide shot of the family arriving at their home, dog in tow, preparing to step inside.
SHOT 6 INT. HOUSE – DAY Charlie runs ahead of the family as they enter.
SHOT 7 INT. KITCHEN – DAY Dad sets down supplies, including a Pupford bag, as Charlie watches.
SHOT 8 – PROBE LENS Inside Pupford dog food bag. Mom scoops.
SHOT 9 Charlie enters kitchen, wagging tail.
SHOT 10 Mom sets bowl. Charlie eats.
SHOT 11 Tail taps cabinet. Bowl sounds.
SHOT 12 Child sees empty bowl on floor. Smiles, picks it up. Charlie stands content.
SHOT 13 Child hugs Charlie after meal.
SHOT 14 Kids face on old DV camera.
SHOT 15 DV camera POV: Charlie sniffs lens. Kids laugh.
SHOT 16 Backyard: Kids toss ball. Charlie fetches.
SHOT 17 Wide Dad walks to family and Charlie.
SHOT 18 Tight on Charlie with the ball. He holds it, tail wagging.
SHOT 19 Doorbell rings. Pupford box at doorstep.
SHOT 20 – PROBE LENS Inside box: Pupford bags, treats.
SHOT 21 Mom crosses off “Order dog food.”
SHOT 22 Charlie sits by table, calm.
SHOT 23 Mom refills bowl. Charlie wags.
SHOT 24 Mom gives treat. Charlie takes gently.
SHOT 25 Whole family in kitchen happy laughing.
SHOT 26 Charlie naps in sunbeam.
SHOT 27 Family dinner. Charlie rests near Mom’s feet.
SHOT 28 Night: kids cuddle Charlie on couch.
SHOT 29 Child and Charlie “shake” with a treat.
SHOT 30 Close on Pupford bag. Charlie in background. “Good dogs start with good nutrition.”
MAGGIE
Easy Feeding & Time Management
Quick, no-mess Pupford food and simple reorder steps address the need for convenience. Shots of pantry scoops, delivery arrivals, and to-do lists show a stress-free routine.
Holistic Quality
Close-ups on Pupford freeze-dried ingredients emphasize real, premium nutrition. Maggie’s calm interactions reflect confidence in a trusted brand.
Gentle Training, Calmer Pup
Milo’s quick learning (sit, fetch, roll over) highlights Pupford’s support for easier training. Scenes of calm or playful puppy moments reassure older owners who worry about overwhelmed schedules.
Deeper Bond Over Time
Extended shots show Milo and Maggie’s growing companionship – from daily deliveries and phone calls with grown kids, to quiet evenings with a well-behaved dog. This progression cements the message that better food fosters a better bond.
In short, holistic food, easy ordering, and visible training success meet the target audience’s biggest pain points: feeling alone, seeking simple solutions, wanting real quality, and ensuring a calm, happy dog.
SHOT 1 Exterior: House, daytime.
SHOT 2 Maggie drinking coffee
SHOT 3 Behind her, Milo quietly noses the edge of her plate, trying to sneak a crumb. Maggie notices and gently shoos him away.”
SHOT 3 “Milo roams the living room, sniffing furniture. He attempts to nibble a couch cushion corner, tail wagging mischievously. Maggie calls his name, and he looks up, caught in the act.”
SHOT 4 Cut to Milo’s face: ears perked, curious expression.
SHOT 5 Cut to Maggie’s face: a gentle smile as she notices Milo. Slight laugh
SHOT 6 Milo roams the living room, sniffing furniture.
SHOT 6.5 Wide of Maggie and Milo interacting.
SHOT 7 Maggie kneels and pets Milo. He nuzzles her hand.
SHOT 8 In the kitchen, she opens a cupboard revealing a Pupford dog food bag.
SHOT 9 Close-up: She scoops Pupford kibble into a small bowl.
SHOT 10 Milo eats eagerly, tail wagging.
SHOT 11 Maggie performs light yoga in the living room; Milo sniffs around.
SHOT 12 She steps into the backyard. Milo explores the grass, sniffing and trotting.
SHOT 13 Maggie watches Milo in warm afternoon sunlight, a content look on her face.
SHOT 14 In the kitchen, she grabs a Pupford treat.
SHOT 15 She holds the treat up; Milo sits politely. She rewards him with a pat.
SHOT 16 Milo fetches a soft toy and brings it back, tail wagging.
SHOT 17 Milo tries again. INT. KITCHEN – CONTINUOUS Milo hops up once more, eyes fixed on Maggie’s food. Maggie raises an eyebrow, calling his name. Milo hesitates, torn between mischief and obedience.”
SHOT 18 Tight on Milo’s face. Ears perked, he cocks his head. We see the moment of decision—keep sneaking or stop?”
SHOT 19 Wide shot: Milo jumps down from the table, wagging his tail. He trots over to his Pupford food bowl instead, crunching happily.
SHOT 20 Brief close-up: Maggie gently pats Milo’s head, pleased with his good manners.
SHOT 22 Milo laying by same piece of furniture he had chewed on, not he is well behaved.
SHOT 21 Interior: Maggie waters a houseplant. Milo stays nearby, quietly observing.
SHOT 26 Maggie pets Milo. He remains still.
SHOT 23 Evening: Maggie FaceTimes a grown child. She aims the phone at Milo for a moment; child and mother smile.
SHOT 24 Maggie sits back; Milo rests his head on her lap. A peaceful moment of bonding.
SHOT 25 Quick cut: Milo sniffs a squeaky toy, gently mouths it without tearing or roughness.
SHOT 27 Maggie and Milo sweet interaction.
SHOT 28 Milo dozes on his dog bed. Maggie glances over lovingly.
SHOT 29 Tight on Maggies hand petting dog.
SHOT 30 Dolly away from bag. “Good dogs start with good nutrition.”